Strategic digital marketing that attracts qualified leads and turns customer interest into sales.
A performance-driven digital marketing expert who designs and runs systems that turn search visibility into predictable, compounding revenue.
Trusted Track Record
0+
Client projects delivered across B2B, D2C, Ecommerce, Healthcare, SaaS, IT services, and various other industries.
A decade of turning "why isn't this working" into repeatable growth systems.
Who You're Working With
Richi Meckvan
Digital Marketing Consultant
I help ambitious businesses turn organic and paid search into a predictable growth channel. My approach blends technical SEO, PPC, content strategy, and AEO/GEO - optimizing for AI Overviews, ChatGPT, and Perplexity, not just Google - around a single focus: aligning what you rank for and get cited on with what actually drives revenue.
Every engagement starts with your business goals, not a generic checklist. Whether it's fixing a stalled SEO strategy, launching high-intent PPC campaigns, getting your brand cited inside AI-generated answers, or building a growth system from scratch, you work directly with me - no account managers, no hand-offs.
10+
Experience
200+
Projects Shipped
10+
Countries Served
80%
Retention Rate
Certified With
What I Do
Digital Marketing Services That Drive Real Growth
Six specialized services, each run end-to-end by one strategist - no hand-offs, no account managers.
SEO
I improve your site's rankings and visibility through technical, on-page, and authority-building strategies designed for lasting organic growth.
- In-depth keyword research & mapping
- On-page & technical SEO optimization
- High-authority link building
- Monthly rank tracking & reporting
SMO
I build a consistent social media presence that connects your brand with the right audience and turns everyday engagement into real business growth.
- Platform-specific content strategy
- Community management & engagement
- Brand voice & visual consistency
- Social performance analytics
AEO/GEO
I build structured, citation-ready content that gets referenced inside AI Overviews, ChatGPT, and Perplexity - built for how generative engines actually parse and trust sources.
- AI-crawlable content structure
- Entity & schema markup
- Citation-ready formatting
- AI visibility tracking
Performance Marketing
I plan and manage targeted ad campaigns across search and social platforms to deliver faster leads and a stronger return on your ad spend.
- Multi-channel campaign targeting
- Landing page & funnel optimization
- A/B testing for higher conversions
- Real-time spend & ROI tracking
Content Marketing
I build topical maps and pillar content planned against real search demand - engineered to earn rankings, backlinks, and long-term trust.
- Topical map & content planning
- Pillar & cluster content build-out
- Backlink-worthy long-form assets
- Buyer-journey content mapping
Analytics (GA4/GTM)
I set up clean GA4 and GTM implementations with conversion tracking that actually matches your funnel - dashboards built for decisions, not vanity metrics.
- GA4 & GTM implementation
- Custom conversion tracking
- Funnel & attribution reporting
- Decision-ready dashboards
Client Word
Trusted by teams who need real numbers.
"Our organic leads doubled within two quarters. The reporting alone was worth the engagement."
Sarah Whitfield
VP Marketing, Healthcare Group
"First strategist who could explain AEO in a way our whole team actually understood and acted on."
Marcus Chen
Founder, SaaS Startup
"Category restructure alone paid for the entire year of consulting in three months."
Amelia Novak
Ecommerce Director
"Cost per lead dropped by over a third without losing lead quality. Rare combination."
Daniel Osei
Growth Lead, Real Estate Group
"Meticulous, data-first, and never afraid to say what wasn't working. Exactly what we needed."
Priya Raman
CMO, D2C Brand
Selected Work
Results, not vanity metrics.
AI-Powered Vibe-Coding Platform
+164% organic traffic in 9 months - the flagship result behind the SEO + AI-search playbook used across every engagement since.
App Development & AI Services Company
AI Tool Reviews & Digital Marketing Blog
Direct-to-Consumer Online Store
Plumbing, Roofing & Electrical Services
Hair Transplant Clinic
Silver Jewellery & Accessories Brand
Online Coaching & Test Series Platform
E-Learning Programs & Batch Enrolments
Skill Depth
Balanced across channels, not just one trick.
Certifications
Credentials Behind the Strategy
Platform certifications I actively hold and renew, across paid media, analytics, and AI search - proof I stay current on how these platforms actually work, not just a badge on a page.
Google Ads Search Certification
Google · Valid Mar 2026 - Mar 2027
AI-Powered Shopping Ads Certification
Google · Valid Mar 2026 - Mar 2027
AI-Powered Performance Ads Certification
Google · Valid Mar 2026 - Mar 2027
AEO Fundamentals
HubSpot Academy · Valid Sep 2026 - Oct 2028
Content Marketing Essentials for SEO & AI Search
Semrush Academy · Expires Sep 2027
On-Page SEO & AI Search Essentials
Semrush Academy · Expires Sep 2027
Ahrefs' Marketing Platform
Ahrefs · Valid Sep 2026 - Sep 2027
How I Work
A six-stage system, not a one-off campaign.
01 · Discovery
Business goals, market, and competitors.
02 · Research
Keyword, technical & audience audits.
03 · Strategy
Channel mix, priorities, and roadmap.
04 · Execution
Build, launch, publish, run campaigns.
05 · Optimization
Test, refine, cut what doesn't perform.
06 · Scaling
Double down on what compounds.
Industries
Your industry, my expertise.
Every sector searches, buys, and converts differently. The digital marketing services I build are shaped around how your market actually behaves - not a generic playbook.
Insights
Notes from the front line of search.
Why Your SEO Roadmap Needs an AI-Search Line Item Now
How Answer Engine & Generative Engine Optimization change what "ranking #1" even means.
Read more Technical SEOThe Crawl Budget Audit That Saved a 40,000-Page Site
A step-by-step look at diagnosing indexation bleed on a large e-commerce catalog.
Read more Paid MediaGoogle Ads vs. Meta Ads: Picking the Right First Channel
A practical framework for founders deciding where the first ad dollar should go.
Read moreCommon Questions
Before you reach out.
Let's Build Something
Have a growth problem worth solving?
Tell me about your business and where growth has stalled. I read every message myself and reply within one business day.