PPC Consultant in Ahmedabad
Clicks and impressions aren't enough anymore. I build Google Ads and Meta Ads campaigns engineered for profitable leads and sales, not just activity on a dashboard.
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PPC Projects
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Trusted Track Record
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Ad accounts managed across B2B, D2C, Ecommerce, Healthcare, SaaS, IT services, and various other industries.
The Real Problem
Why isn't your ad spend turning into profitable business?
If any of this sounds familiar, your account probably isn't broken beyond repair - it's just never been properly diagnosed.
You're burning budget on clicks that never convert
Spend keeps climbing but leads and sales stay flat.
Broad match is eating your budget on irrelevant searches
Nobody's cleaned the search terms report in months.
You don't actually know your real cost per lead
Tracking is broken or missing, so every number is a guess.
Your account hasn't been touched in months
It's running on autopilot, not being actively managed.
Competitors show up first, every single time
Their ads dominate the exact searches your buyers use.
Nobody can explain where the spend is actually going
Monthly reports show clicks and impressions, not answers.
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Hands-On PPC
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Projects Delivered
About Me
Richi Meckvan
PPC Consultant in Ahmedabad
Ad spend without a clear strategy is just an expensive experiment - it takes disciplined account structure, honest reporting, and someone who treats your budget like their own revenue. That is the role I play as a PPC consultant in Ahmedabad, turning Google Ads and Meta Ads spend into qualified leads and sales, not just clicks - and it's why 80% of clients stay on past their first contract.
I started in 2015 as an SEO trainee, then spent a decade running live ad accounts, leading teams, and owning full growth strategy - Google Ads, Meta Ads and everything feeding the funnel - at an agency's top accounts. Going solo in 2026 wasn't about doing less, it was about cutting the layers - every client now gets that same senior-level instinct applied directly to their ad account, with no account manager and no junior exec in between.
- Agency background - trained in structured processes, reporting, and QA standards
- Leadership experience - skilled at scoping, planning, executing, and delivering at scale
- Direct access - no account managers, no hand-offs, you work directly with the strategist managing your spend
- Full-funnel approach - Google Ads, Meta Ads, and conversion tracking working as one system, not separate silos
Services
A Complete PPC Solution for every business need.
From high-intent search campaigns to retargeting and conversion tracking, I provide end-to-end PPC management built to turn ad spend into qualified leads and sales.
Google Search Ads
High-intent keyword targeting built around what your buyers are actually searching for, not broad match guesswork.
- Keyword & search-term research
- Ad copy & extensions testing
- Negative keyword management
- Bid & budget optimization
Shopping & PMax
Product feed and Performance Max campaigns tuned for ROAS, with structured testing instead of letting the algorithm run unchecked.
- Product feed optimization
- Performance Max campaign setup
- Audience & creative testing
- ROAS-focused bid strategy
Meta Ads
Facebook and Instagram campaigns built across the full funnel, from cold audience testing to warm retargeting.
- Cold audience prospecting
- Warm retargeting sequences
- Creative testing & refresh cycles
- Facebook & Instagram placements
Retargeting
Bringing warm visitors back with sequenced messaging instead of one generic ad shown on repeat.
- Sequenced retargeting messaging
- Audience segmentation & exclusions
- Cross-platform retargeting setup
- Frequency & fatigue management
Landing Page CRO
Message match, above-the-fold clarity, and a single clear call to action, so ad clicks convert instead of bouncing.
- Message match & clarity audits
- Trust signal placement
- Form & CTA optimization
- A/B testing for conversions
Client Word
Trusted by teams who need real numbers.
"Our organic leads doubled within two quarters. The reporting alone was worth the engagement."
Sarah Whitfield
VP Marketing, Healthcare Group
"First strategist who could explain AEO in a way our whole team actually understood and acted on."
Marcus Chen
Founder, SaaS Startup
"Category restructure alone paid for the entire year of consulting in three months."
Amelia Novak
Ecommerce Director
"Cost per lead dropped by over a third without losing lead quality. Rare combination."
Daniel Osei
Growth Lead, Real Estate Group
"Meticulous, data-first, and never afraid to say what wasn't working. Exactly what we needed."
Priya Raman
CMO, D2C Brand
Selected PPC Work
PPC case studies: real spend, real results.
Direct-to-Consumer Online Store
Plumbing, Roofing & Electrical Services
Silver Jewellery & Accessories Brand
Online Coaching & Test Series Platform
Consultant vs. Agency
Why work with a PPC consultant directly.
It started in 2015 as an SEO trainee, manually auditing pages line by line. A decade, five roles, and one decision to go solo later, the same instinct - find out why it isn't converting, then fix the actual cause - is how I approach every ad account. The difference is you get that instinct applied directly to your budget.
A Typical PPC Agency
- Junior account manager tweaking bids between 12 other accounts
- Templated campaign structure reused across clients
- Broad match keywords left unchecked for months
- Reports show clicks and impressions, not cost per lead
- Locked into a retainer regardless of performance
Working With Richi, Directly
- Direct access - you talk to the person managing your spend
- Account structure built around your funnel, not a template
- Search terms and negative keywords reviewed weekly
- Reporting tied to cost per lead and revenue, not vanity metrics
- Flexible, month-to-month - the results earn the renewal
Certifications
Credentials Behind the Strategy
Platform certifications I actively hold and renew, across paid media, analytics, and AI search - proof I stay current on how these platforms actually work, not just a badge on a page.
Google Ads Search Certification
Google · Valid Mar 2026 - Mar 2027
AI-Powered Shopping Ads Certification
Google · Valid Mar 2026 - Mar 2027
AI-Powered Performance Ads Certification
Google · Valid Mar 2026 - Mar 2027
AEO Fundamentals
HubSpot Academy · Valid Sep 2026 - Oct 2028
Content Marketing Essentials for SEO & AI Search
Semrush Academy · Expires Sep 2027
On-Page SEO & AI Search Essentials
Semrush Academy · Expires Sep 2027
Ahrefs' Marketing Platform
Ahrefs · Valid Sep 2026 - Sep 2027
Industries
Who I help grow through PPC.
Manufacturing
Education
Healthcare
Information Technology
Retail
Real Estate
Logistics
Media
Hospitality & Travel
Energy
Construction
And Many More
How I Work
A six-stage system, not a one-off campaign.
01 · Discovery
Business goals, funnel & current ad account.
02 · Research
Keyword, audience & competitor ad research.
03 · Strategy
Campaign structure, channel mix & budget plan.
04 · Execution
Build, launch & QA every campaign.
05 · Optimization
Test, refine, cut what doesn't convert.
06 · Scaling
Double down on what's profitable.
Real Diagnosis
How I diagnose & fix an underperforming ad account.
A real example: an online coaching platform's Meta Ads account was stuck at 13 leads a month on a fixed budget - with no clear reason why.
Problem
Lead volume flat at 13/month despite steady daily spend. Cost per lead was climbing with no clear cause.
Diagnosis
ABO and CBO campaigns were targeting overlapping audiences and competing against each other in auction, plus creative had been running unchanged for weeks.
Fix
Restructured into parallel ABO + CBO testing with separated audiences, and introduced an ongoing creative refresh cycle across segments.
Result
Scaled from 13 to 220+ leads within the same budget. Cost per lead cut from ₹189.49 to ₹63.86 - a 66% improvement.
Where Budget Actually Goes
Where ad budget typically leaks - and how that changes.
An illustrative breakdown based on the patterns I see most often in first-time account audits.
Unmanaged Account
Optimized Account
The Foundation
Conversion tracking: fixed first, always.
No optimization decision is better than the data it's based on. Before touching bids or budgets, I make sure what's being measured is actually correct.
GA4 & Google Ads linking
Conversion actions mapped to real business goals.
Meta Pixel & Conversions API
Server-side tracking that survives browser signal loss.
Call & form tracking
Every enquiry attributed back to the right campaign.
Offline conversion imports
Closed sales fed back into Google & Meta for smarter bidding.
Duplicate & ghost conversion audit
Cleaning up numbers that quietly inflate performance.
Monthly tracking health check
Caught early, before it skews a month of decisions.
Half the Battle
Great ads still lose on a weak landing page.
Traffic quality only gets you halfway. If the page doesn't match the ad's promise and make the next step obvious, you're paying for clicks that were always going to bounce.
Message match
The headline delivers on exactly what the ad promised.
Above-the-fold clarity & speed
What you do, why it matters, and a fast-loading mobile page.
Trust signals in view
Reviews, credentials, or guarantees right where doubt appears.
One clear call to action
A single obvious next step, not five competing buttons.
Low-friction forms
Only the fields that are actually needed to follow up.
Featured Case Study
700+ qualified leads for a healthcare clinic.
Hair Transplant Clinic
Identified and targeted high-intent, bottom-of-funnel keywords, then built structured campaigns around each stage of the patient journey. Ad copy was built to highlight surgeon expertise, pricing transparency and patient success stories - a 36-month engagement built on consistent, measurable results.
700+
Qualified leads
4X
ROI achieved
-40%
Cost per lead
36mo
Engagement
How We Can Work Together
PPC engagement models.
Every account is different - after the free audit, we'll agree on whichever model actually fits your budget and goals.
Full-Service Management
I run and optimize your Google & Meta Ads account end-to-end, day-to-day.
- Full campaign build & ongoing optimization
- Weekly account reviews
- Monthly reporting call
Consulting & Audit-Only
You keep control of the account; I review, direct, and hand off clear action items.
- Recurring structural audits
- Prioritized action list for your team
- Async or live review sessions
Tracking & Landing Page Setup
A one-time project to fix conversion tracking and landing pages before scaling spend.
- GA4, Pixel & CAPI setup
- Landing page CRO recommendations
- Clean handoff before scaling
No Black Box
Transparent PPC reporting: what you see every month.
No jargon-only dashboards. Every report explains what moved, why, and what happens next.
Daily & weekly spend pacing
So budget never quietly overshoots or underspends.
Cost per lead / acquisition trend
Tracked over time, not just this month in isolation.
Campaign-level ROAS
Which campaigns are actually profitable, not just active.
Search term waste report
What got excluded, and how much it was costing you.
Creative performance breakdown
Which ads to keep, refresh, or retire.
Plain-English summary
One page: what happened, so what, what's next.
Common Questions
PPC consultant in Ahmedabad: frequently asked questions.
Healthcare, SaaS, e-commerce, D2C, manufacturing, education and real estate - with deep PPC experience across all seven.
Yes - I currently manage ad accounts for clients across the USA, UK, Canada, Australia, UAE and India.
Yes - I run integrated strategies across SEO, Google Ads, and Meta Ads so channels reinforce each other instead of competing for budget. See how I think about picking a first channel in Google Ads vs Meta Ads: Picking the Right First Channel.
Paid media can show movement within days to weeks once campaigns are live - most accounts need 2-4 weeks of data before real optimization begins.
Book a strategy call or request the free audit. I'll look at your current account and tell you honestly whether - and how - I can help.
It depends on your industry, competition and average order or deal value. After the free audit I'll recommend a realistic starting budget - not a generic number.
It depends on intent: Google Ads captures people already searching for what you offer; Meta Ads is stronger for demand generation and visual products. Many accounts benefit from both, sequenced correctly.
Both models are available - full account management, or an audit-and-direct consulting arrangement where your team executes.
No long-term lock-in is required. Engagements are month-to-month and expected to earn the renewal.
Pricing depends on the engagement model - flat monthly management or a percentage of spend both come up. We'll agree on whichever fits your budget after the audit.
Yes - account takeovers are common. I start with a structural audit before changing anything, so we know exactly what's broken first.
Local Relevance
PPC built for Ahmedabad & Gujarat businesses.
Ahmedabad's ad auctions don't behave like Mumbai's or Delhi's: real estate and education advertisers face brutal CPCs from day one, textile and pharma exporters need campaigns split across domestic and export-market intent, and SG Highway's IT & SaaS companies are bidding against national competitors on the same keywords - cost-per-lead benchmarks that ignore this end up overspending or losing the click that actually converts.
- Google Ads & Meta Ads campaigns built around Ahmedabad's actual buyer intent
- Realistic cost-per-lead benchmarks by local industry, not national averages
- Works alongside local SEO for businesses that want both channels aligned
- Supports exporters & manufacturers running campaigns into international markets
Service Area
Ahmedabad & Gandhinagar, plus pan-Gujarat and remote nationally.
No Cost, No Obligation
Get a free PPC audit for your ad account.
Share access or a read-only export and I'll personally review your Google Ads or Meta Ads account across five areas.
Account Structure
Campaign, ad group & bidding strategy sanity check.
Keywords & Search Terms
Where budget is being wasted on irrelevant queries.
Ad Copy & Creative
Relevance, CTR drivers & creative fatigue.
Landing Pages
Message match and where visitors are dropping off.
Conversion Tracking
Whether the numbers you're optimizing toward are even accurate.